I just found out that Google has officially announced to sell off Double Click’s Performics ((Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company. Performics provides both search engine marketing and affiliate marketing services and is currently the 3rd largest affiliate network in the United States. (Source: Wikipedia).)). It was among the top affiliate companies like Commission Junction and Linkshare.

In a recent blog post, Tom Phillips, Google’s Director of DoubleClick integration made it clear that Google doesn’t want to get into search engine marketing business. It’s a great decision by Google management and very well appreciated in Search Marketing Community. For those who still couldn’t understand, Google is a search engine giant and according to Gridley ((Linda Gridley, president & CEO of Gridley & Co.)) about 40% of online marketing spending goes toward search marketing, which could make people suspicious towards Google about skewing their organic search results to keep their clients happy. That would put a big question mark to Google’s credibility. But as always Google used its “Don’t be evil” policy and sorted out to this win-win situation as always. (more…)

I have come across many people who want to use Linux but were always afraid to do so because they didn’t want to mess up with their current Windows Installation. There are a few people who have already tried Linux on the available live disks and want to install it to the hard drive but are afraid to mess up the partitions. I am not a Linux expert, but here are a few things which really helped me move on to Linux very smoothly and without any hassle. Its ideally suggested that we should first install the windows and then Linux so that the bootloader list all the available operating systems, however, I will try to cover other situations as well. […]

There are two presentations here for download.

SEO - Its about onpage optimizations factors.

SEO Marketing Resources - Its a presentation made out of my “Web Traffic Resources” article.

Both presentations are editable and are in Powerpoint 97-03 format.

Make a Website

Making a professional website has the most significance in the affiliate marketing. Buy a short domain name with your keyword in it. It should be short and easy to remember. You should go for a professional web host. A simple search in Google gives you a nice list of some of the best web hosts available. Your website should have a unique design. If you aren’t familiar with web designing, then you should hire a web designer. Make sure that your website isn’t too colorful to make it hard for the visitor to navigate through your website.
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According to Millward Brown Optimor, following are the top 10 brands for the year 2007:

1. Google — $66.4 billion. Google has proved to be the most efficient brand of all time. From a search engine website, Google as emerged as one of the biggest corporate giving competition to companies like Yahoo and Microsoft. Several surveys have proved that Google is the best company to work with.
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CEO’s involvement in Brand Strategy

CEO of the company should lead the brand strategy and must be passionate about the brand. He should buy the idea of branding and live it despite the daily and stressful routine with many duties at the same time. There should be continuous development and integration of the new strategies for which CEO must be backed by a strong board management team of senior contributors.

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What is a Brand?

Brands are the identification that differentiates one business from another (through name, symbol etc.). However, today brands can also be defined as the personality they reflect to people in relation to status, emotional characteristics and subjective quality. They give the consumers a perceived knowledge of the product, its quality and uniqueness before they buy it.

Brands give the surety for deliverance of the service as promised by them. For example, Pizza company A claims to deliver pizza within a certain time and Pizza company B claims to deliver most delicious Pizzas. It makes easy for the consumers to identify what they want and which brand to choose for it. It is important for a brand to accomplish the claim advertised by it to attain a good Brand Image. Apart from consistently rewarding the confidence, brands also works towards delivering expected emotional response.
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This is a study of top traffic resources for the year 2007-2008.

Type of Traffic Resources

There are several types of traffic resources that are effective in their own way to control and direct traffic. Some of the most popular are listed below.

Content

They say content is king. Content should be informative such that anyone who visits the website would like to bookmark it for future reference. Providing informative content is not only more beneficial to visitors, it is important to ‘smarter’ search engines, which also pick up on the content. Keeping up the content of your website to a particular theme will help both search engines as well as visitors.
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Starting it all over once again. I never knew I will do a job of SEO one day, but anyways, here I am. I always thought that SEO would be the people who know how to lie well, and make a fool out of tech ignorant clients, and confirmed it when I joined in as […]